About This Website

As part of the City's ongoing commitment to improve the City website, staff enlisted a group of community volunteers to serve on a Website Advisory Committee with the goal of producing a set of recommendations to address concerns raised by citizens and enhance the overall website user-experience. The Website Advisory Committee, comprised of a select group of dedicated community volunteers, has met regularly during the past three years to help City staff with the creation of our present website.

Below you will find statistics about the performance of this site. The statistics are updated on a monthly basis for the prior month's activity. To the left are buttons to take you to information about the ongoing maintenance of this website, Ways to contact the City of Palo Alto about this website, and legal information.

Data For Month of May 2019


Quick Facts
Visits 108,650
Unique Visitors 72,047
Pageviews 429,919
Visits Per Day 3,505
Pages / Visit 3.96
Avg. Visit Duration 1:58 min
% New Visits 55%

The "Quick Facts" section provides "at a glance" information about this website.

Note: When somebody comes to this website, that constitutes a "visit". If the same person (from the same computer) visits again, that visit is counted again, but the "Unique Visitors" number does not increment, it counts two visits from the same computer in a certain period as one visit.

Top Pages
PageUnique Views
News Details8,872
Junior Museum & Zoo4,015
Site Search3,274
Children's Theatre2,859
OverAir City Wireless2,487
Pay Parking Citations On-Line2,085
Summer Camps1,842
Pearson-Arastradero Preserve1,799
Human Resources1,664

With website metrics, a trend is generally more useful than any one snapshot in time. This information can be very useful in helping City Staff to determine what information visitors are looking for the most.

The Home Page of this site has a "Most Popular" corner, but it is a curated list, whereas these results are based on raw data.

Top Referring Keywords
city of palo alto
palo alto tree line usa
the city of palo alto historic inventory
palo alto california
palo alto utilities
city of palo alto council
palo lato great race for saving water 2019
palo alto gathering permit
city of palo alto building department
city of palo alto make x
city of palo alto msa\
palo alto art center

When visitors come to the website as a result of a Google search, analytics captures the terms the visitor entered to find the site. This report helps City Staff determine visitor's interests in both the short (monthly) and long (annual) term.

New site content is one outcome of analysis of this report. Another outcome is the addition of keywords to commonly sought after pages to make them more easily found by a search.

Mobile Devices
Apple iPhone25,395
Apple iPad3,766
Microsoft Windows RT Tablet899
Google Pixel 2450
HTC Pixel 3443
Samsung SM-G950U343
Unknown 314
Samsung SM-G960U302
HTC Pixel 3 XL263
Google Pixel 2 XL259
Samsung SM-G955U227
Samsung SM-G965U223
Samsung SM-N950U203
Samsung SM-N960U171
Google Pixel162

This month, mobile devices accounted for of website visits.

Mobile devices users are an increasingly important website visitor segment.

Internet Explorer7%

As of May 2018, Wikipedia ranks global browser popularity:

Chrome, 58%

Safari, 14%
Firefox, 5%
IE, 3%

Edge, 2%