PALO ALTO, CALIF. — The City announced today the rebrand of its popular Summer Streets effort to Uplift Local, reflecting the City’s expansion of its pedestrian only outdoor dining, shopping and curbside pickup areas through the changing of the seasons until December 31. The new name and rebrand to Uplift Local, effective Tuesday, September 8, celebrates Palo Alto connecting the community together and supporting local businesses during this ongoing COVID-19 health emergency.
Expanded and rebranded, Uplift Local supports businesses and the whole community by offering outdoor business activities such as local restaurants, retail shops, salons, fitness and more. The effort also reflects the changing nature of reopening plans within the State and County reinforcing the City’s commitment to uplifting both the community and businesses during this difficult time. It continues to offer a pedestrian only focus on California and University Avenues, plus other streets in downtown Palo Alto, while also supporting curbside pickup and delivery options. As part of the rebranding, the City is rolling out new signage that includes overpass and street banners, and directional street signage with business listings. An updated report to the City Council will be provided at the Council meeting on Monday, September 14. Council will also consider other related Uplift Local community program ideas.
Come take a stroll on Cal Avenue or along University Avenue and its side streets to check it out and support Uplift Local.
California Avenue is closed to through traffic from El Camino Real to Birch Street to allow outdoor dining, retail, and personal services. The temporary pedestrian only effort will continue through December 31. The community is encouraged to park in the City’s garages and lots, or walk or bike to California Avenue. Parking is free and time restrictions continue to be waived as a result of the current public health emergency. Curbside pickup is still also available. Check out this map for curbside pickup locations.
Most of University Avenue from Cowper Street to Ramona Street is pedestrian only for expanded outdoor dining, retail, and personal services. One-way, eastbound traffic between Kipling Street and Cowper Street is allowed. Now through December 31, 2020, Ramona Street from Hamilton Avenue to just past Nola is also pedestrian only to allow for outdoor dining, retail, and personal services. Changes were made to maximize areas of University Avenue with restaurants and continue offering curbside pickup and delivery areas to support retail, personal services and more. The pedestrian only areas will continue through December 31. The community is encouraged to park in the City’s garages and lots, or walk or bike to downtown. Parking is free and time restrictions continue to be waived as a result of the current public health emergency.
Summer Streets was originally launched in May after the City hosted roundtable discussions with business leaders from several business sectors in response to the current public health emergency. Ongoing check ins with businesses and the community have helped further evolve the program and continue to modify traffic patterns and pedestrian only areas.
Other related efforts that continue include the City’s local business recovery grant program, which the community can still donate at www.cityofpaloalto.org/businessgrants. Over 49 local businesses have been selected so far as a part of the City’s grant program to uplift businesses during this challenging time. Additional community donations are encouraged so that the City can continue to leverage existing funding and offer additional grants to local businesses.
The City also has expanded other aspects of the Uplift Local initiative including their local parklet program, further supporting outdoor dining options citywide, with many new parklets already open in the downtown and Cal Avenue areas and offers a signage program for businesses looking to offer curbside pick up and delivery and showcase to visitors that they are open for business.
For more on these and other efforts, go to www.cityofpaloalto.org/upliftlocal
Chief Communications Officer
City Manager's Office