About This Website

As part of the City's ongoing commitment to improve the City website, staff enlisted a group of community volunteers to serve on a Website Advisory Committee with the goal of producing a set of recommendations to address concerns raised by citizens and enhance the overall website user-experience. The Website Advisory Committee, comprised of a select group of dedicated community volunteers, has met regularly during the past three years to help City staff with the creation of our present website.

Below you will find statistics about the performance of this site. The statistics are updated on a monthly basis for the prior month's activity. To the left are buttons to take you to information about the ongoing maintenance of this website, Ways to contact the City of Palo Alto about this website, and legal information.

Data For Month of July 2019


Quick Facts
Visits 124,205
Unique Visitors 84,782
Pageviews 479,052
Visits Per Day 4,007
Pages / Visit 3.86
Avg. Visit Duration 1:45 min
% New Visits 58%

The "Quick Facts" section provides "at a glance" information about this website.

Note: When somebody comes to this website, that constitutes a "visit". If the same person (from the same computer) visits again, that visit is counted again, but the "Unique Visitors" number does not increment, it counts two visits from the same computer in a certain period as one visit.

Top Pages
PageUnique Views
News Details11,649
Junior Museum & Zoo5,446
Site Search3,261
Summer Hot Dog Productions3,031
OverAir City Wireless2,871
Children's Theatre2,775
Foothills Park2,380
Pearson-Arastradero Preserve2,318
Pay Parking Citations On-Line2,242

With website metrics, a trend is generally more useful than any one snapshot in time. This information can be very useful in helping City Staff to determine what information visitors are looking for the most.

The Home Page of this site has a "Most Popular" corner, but it is a curated list, whereas these results are based on raw data.

Top Referring Keywords
city of palo alto
the city of palo alto historic inventory
palo alto utilities
palo alto utilities engineering
city of palo alto building department
city of palo alto budget
city of palo alto rail committee meeting
palo alto
rinconada picnic area reservation
palo alto municipal code
palo alto art center
palo alto transit map
palo alto city council
palo alto parcel report
palo alto airport

When visitors come to the website as a result of a Google search, analytics captures the terms the visitor entered to find the site. This report helps City Staff determine visitor's interests in both the short (monthly) and long (annual) term.

New site content is one outcome of analysis of this report. Another outcome is the addition of keywords to commonly sought after pages to make them more easily found by a search.

Mobile Devices
Apple iPhone31,168
Apple iPad4,221
Microsoft Windows RT Tablet845
Google Pixel 3669
Google Pixel 2649
Google Pixel 2 XL457
Unknown 444
Samsung SM-G950U439
Google Pixel 3 XL432
Samsung SM-G960U421
Samsung SM-G965U314
Samsung SM-N950U239
Samsung SM-G955U234
Samsung SM-N960U234
Samsung SM-G930V183

This month, mobile devices accounted for 34% of website visits.

Mobile devices users are an increasingly important website visitor segment.

Internet Explorer7%

As of May 2018, Wikipedia ranks global browser popularity:

Chrome, 58%

Safari, 14%
Firefox, 5%
IE, 3%

Edge, 2%