About This Website

As part of the City's ongoing commitment to improve the City website, staff enlisted a group of community volunteers to serve on a Website Advisory Committee with the goal of producing a set of recommendations to address concerns raised by citizens and enhance the overall website user-experience. The Website Advisory Committee, comprised of a select group of dedicated community volunteers, has met regularly during the past three years to help City staff with the creation of our present website.

Below you will find statistics about the performance of this site. The statistics are updated on a monthly basis for the prior month's activity. To the left are buttons to take you to information about the ongoing maintenance of this website, Ways to contact the City of Palo Alto about this website, and legal information.

Data For Month of August 2019


Quick Facts
Visits 124,862
Unique Visitors 85,138
Pageviews 479,964
Visits Per Day 4,028
Pages / Visit 3.84
Avg. Visit Duration 1:48 min
% New Visits 58%

The "Quick Facts" section provides "at a glance" information about this website.

Note: When somebody comes to this website, that constitutes a "visit". If the same person (from the same computer) visits again, that visit is counted again, but the "Unique Visitors" number does not increment, it counts two visits from the same computer in a certain period as one visit.

Top Pages
PageUnique Views
News Details9,141
Junior Museum & Zoo5,164
Site Search3,298
Pay Parking Citations On-Line2,597
Pearson-Arastradero Preserve2,495
Children's Theatre2,471
Utilities Outages2,410
OverAir City Wireless2,321

With website metrics, a trend is generally more useful than any one snapshot in time. This information can be very useful in helping City Staff to determine what information visitors are looking for the most.

The Home Page of this site has a "Most Popular" corner, but it is a curated list, whereas these results are based on raw data.

Top Referring Keywords
city of palo alto
palo alto
santa clara county effective year built definition
city of palo alto city council meetings
palo alto utilities
palo alto art center
city of palo alto building department
palo alto municipal code
mitchell park palo alto
palo alto enjoy online
palo alto enjoy catalog
palo alto free shuttle
palo alto building department
city of palo alto rail committee
palo alto airport

When visitors come to the website as a result of a Google search, analytics captures the terms the visitor entered to find the site. This report helps City Staff determine visitor's interests in both the short (monthly) and long (annual) term.

New site content is one outcome of analysis of this report. Another outcome is the addition of keywords to commonly sought after pages to make them more easily found by a search.

Mobile Devices
Apple iPhone30,270
Apple iPad4,176
Microsoft Windows RT Tablet819
Google Pixel 3774
Google Pixel 2621
Google Pixel 3 XL441
Samsung SM-G960U408
Unknown 392
Samsung SM-G950U357
Google Pixel 2 XL349
Samsung SM-G965U275
Samsung SM-N960U222
Samsung SM-N950U208
Samsung SM-G955U183
Google Pixel176

This month, mobile devices accounted for 32% of website visits.

Mobile devices users are an increasingly important website visitor segment.

Internet Explorer7%

As of May 2018, Wikipedia ranks global browser popularity:

Chrome, 58%

Safari, 14%
Firefox, 5%
IE, 3%

Edge, 2%